SMS Marketing Services

SMS stands for Short Message Service and is commonly known as texting. It’s a way to send text-only messages of up to 160 characters between phones.

Automate your customer marketing, SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.

Common types of SMS marketing examples include:

1. personalized promotions
2. offers or discounts
3. remarketing
4. surveys

Consumers are becoming more and more comfortable interacting with businesses on their mobile devices. In many cases, they expect to be able to reach businesses by messaging or text.

What’s the difference between SMS vs. MMS?

A text message of up to 160 characters without an attached file is known as an SMS (Short Message Service), while a text that includes a file—like a picture, video, emoji, or a website link—becomes an MMS (Multimedia Messaging Services).